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August 30, 2008 / alunatunes

Fifty Ways to Tour Without Getting in the Van

Fifty Ways to Tour Without Getting in the Van is a guide to building a profile for you or your band without incurring tour expenses. It’s a way to reach fans in creative ways without traveling or spending a fortune in marketing and advertising. The ideas in Fifty Ways can also be used in conjunction with touring, offering innovative concepts to increase a band’s visibility, perception and branding in tour markets.

Whether you choose to get in the van or implement a virtual tour, it’s important to take a bit of time to consider the reasons you choose to present your music in a public forum. If stardom and money are your main impetus, reconsider your true objectives. The soul of music and the reason you make it should lie outside the scope of worldy intent. Presenting your music in a public forum is about connection not currency. Indulge your creative curiosity and be brave enough to dig into your own soul to discover why you make music and you’ll often be able to put together your own strategy of how or whether to tour. If you’re in a band, it’s a good idea to be sure all members are involved in open discussions of goals and objectives concerning physical or virtual touring, as a team mentality is crucial to the success of both.
Successful touring, whether physical or virtual, should result in new fans and interest in your music. It should encompass sharing your gift and passion with those to whom music matters, motivates, touches and inspires. Music fans are true seekers, and connecting with them live or virtually is often a spiritual validation of music as life’s work.

-From the booklet Fifty Ways to Tour without Getting in the Van by Tammy Brackett available at





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