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September 8, 2008 / alunatunes

Tour your website…

Make sure every piece of promo has your website address on it. Make sure your website is current with the proper information. Make sure your website has direct contact information, not the impersonal “fill out this form and we’ll get back to you” page. If you’ve recently switched your calendar to be sure you have a clickable link prominently displayed.  If someone hears your music and loves it and wants to get in touch, the presence of a hoop jumping campaign (filling out a form, signing up, flash, etc)  to contact the band is a huge deterant.


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