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September 17, 2008 / alunatunes

Rule 16- Create an effective and informative One Sheet


Do spend money creating an effective and informative one sheet with a brief bio, photo, places you’ve played, a quote or two about your music and contact info. Remember a one sheet can be printed on two sides. Be sure your contact information is on everything. CDS, CD cases, one sheets and posters may go in four different directions when they hit a venue. Put your name and contact info on EVERYTHING.

When we ship a mailer to a prospective buyer, the cd may reviewed by one person, the one sheet may go to the web master, the tee shirt may get scooped up by the bartender and the poster may get hung on the wall. Put your name and website on every shred of info inside the mailer. Always include a cover letter or note or something that personalizes your kit.

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