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September 18, 2008 / alunatunes

Tour to your demographic…..


Andy Stepanian

Andy Stepanian

Identify your demographic and market to them directly. Who is listening to your genre of music? How old are they? Where do they hangout? What do they do? Learn all you can about your demographic (do teens listen to the kind of music you create or is it geared toward young adults)? Is your demographic college students, bikers, skate enthusiaists, outdoor types? Craft a promo campaign to reach your demographic. Remember this can be more than one group of people.

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