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November 14, 2008 / alunatunes


6. Be sure to have merchandise and a merchandise display to take with you as you perform at clubs and festival. Many venues offer a table and a corner niche to display and sell merchandise. Ask about this as you’re booking shows. Carry a fold up table or merch display in the van along with proper lighting. Be sure you have a plan for selling merchandise. Will the table be manned at all times or just during set breaks?  Is there a street team member you could recruit in each town to help sell tee shirts and cds? Is there a bookkeeping system in place to track sales and orders? Be sure you have stickers for give aways. Always display your business card and be sure you have a stack on your merch table and in your pocket at all times.


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