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January 12, 2009 / alunatunes

Backstage Pass: Publicity and Promotion

If you’ve followed Backstage Pass: Book Your Band so far, you may have started the process of  setting up an office, using tracking sheets and calendars and may have even started booking your band.  You may have a tour evolving or you may have  booked your first performance.

You may  have the notion, as you ink that first date into your calendar, that your work is complete. Nothing could be further from the truth.! Get set for a whole new discipline as you learn to support your shows by sending a contract, completing an advance document, and organizing a publicity campaign.

These three elements work together to create an atmosphere of success and provide organization and confidence in your business.  Over the next few weeks we’ll discuss the fine art of performance publicity.



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