Publicity and Promotion: What is advertising?
Advertising involves spending money to purchase media space or radio spots to promote and publicize shows. If you choose to advertise a performance in addition to DIY publicity and promotion, you should understand the expense of media space and radio time.
To understand ad rates, simply request a RATE CARD from a newspaper, magazine or radio station. These are easily emailed. A RATE CARD (sometimes called a rate sheet) describes a publication’s demographic, distribution, costs and size (or length) of ads and frequency of publication or rotation.