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January 21, 2009 / alunatunes

Publicity and Promotion: Reviewing an advance document with a buyer


As you are booking the show with the buyer, fill out your advance document. This document should be attached to your assignment sheet and PUT IN THE VAN at the beginning of a tour. The advance sheet should answer most questions about venue or club shows

Going through the advance sheet with the buyer or venue manager over the phone OR via email works out ALL performance details BEFORE you set foot in the club. You know what to expect. It takes about five minutes to complete an advance sheet but its true value is PRICELESS. 

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