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January 24, 2009 / alunatunes

Publicity and Promotion: A basic publicity plan


The most basic publicity campaign should include:

*sending posters, flyers, handbills to the venue

*sending demo cds for the talent buyer to give to effective street teamers

*sending posters and flyers to local record stores or lifestyle outlets

*creating an email press release to send to print media and radio and following up to ask about reviews or interviews for your show

*call print media and radio contacts and ask if you can send a physical press kit

*exploring radio possibilities – local programming focusing on shows in town

*sending bulletins to your friends at myspace.com or other related sites

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