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January 25, 2009 / alunatunes

Publicity and Promotion: Cultivating fans in new markets


There was a time music fans discovered new bands at venues. Now, fans discover music on tv commercials and via word of mouth, websites and innovative marketing. The dynamic of discovery and support of new music has changed entirely. Keep this in mind as you work with your media list and explore ways of cultivating fans in new areas. 

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