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January 26, 2009 / alunatunes

Publicity and Promotion: Hiring a Tour Publicist


You may want to consider hiring a tour publicist as part of your travel plan. A tour publicist works to support show dates by contacting media and radio in the area of the performance. A tour publicist already has a database of contacts and knows what type of music will interest her list of freelance writers, street teamers, tapers, videographers, fans, and radio programmers. She’s already familiar with navigating the somewhat baffling world of who and what gets press in certain areas. Keep in mind publicity is not guaranteed. Advertising is. Advertising consists of purchasing ads in print publications or securing radio ads, both costly endeavors. Hiring a tour publicist may be the best choice to effectively promote out of town shows.

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