Identifying fans: Niche Markets, bikers, tattoo enthusiasts, over 50

Maybe your music is more adaptable to the over 50 crowd. This demographic is particularly partial to cover music or a mix of covers and clever originals. Over 50s tend to host private parties, corporate events, be involved with cultural organizations and civic affairs.

Your target market may be bikers or tattoo enthusiasts. Both catagories have private events and trade shows that often book entertainment and magazines devoted specifically to their lifestyle.

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