Marketing to Ideal Fans: Where do they hang out?
Where do idea fans hang out?
Or do they hang out?
Is your target audience the over 50 crowd who may prefer a house concert over a bar event? Most over 50s don’t “hang out” in clubs, and they aren’t found in abundance on facebook or twitter. But, an older crowd is much more likely to host an event and have a budget to pay for entertainment.
Do your ideal fans hang out online or outdoors? Can they be found gaming inside or outside?
Place your music in strategic locations where your idea fans can easily find it.