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March 30, 2009 / alunatunes

Structuring a Band as a Business: Goals

Understand the importance of creating and implementing long range and short range goals. It’s a powerful experience to dream, but unless there’s a plan in place to carry out hopes and dreams, many groups find themselves lacking forward momentum and ambition. Bringing people together as a musical unit is one thing, but to harness and understand the vision of individuals is entirely another. Encourage a forum of discussion and debate where goals are concerned. It may take more than one or two meetings to hammer out workable plans, but it’s a project much worth the effort and energy.


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