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February 10, 2010 / alunatunes

Basic Promotion and Publicity strategies

“Tammy Bracket is my Reverend Mother of Rock. She has stuck by me through thick and thin and has done more for my career than all others combined. She is the female Jerry McGuire… I cannot say enough good about her and her company. I feel honored to have been working with her for all these years.”

Jason Hausman, Singer, Songwriter 

The most basic publicity campaign should include:

*sending posters, flyers, handbills to the venue

*sending demo cds for the talent buyer to give to effective street teamers

*sending posters and flyers to local record stores or lifestyle outlets

*creating an email press release to send to print media and radio and following up to ask about reviews or interviews for your show

*call print media and radio contacts and ask if you can send a physical press kit or EPK or MP3

*exploring radio possibilities – local programming focusing on shows in town

*sending bulletins to your friends at or other related sites

*building a community at twitter and facebook


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