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July 1, 2010 / alunatunes

Clock Minutes


“The more value you create in your job, the fewer clock minutes of labor you actually spend creating that value.”- Seth Godin/ Linchpin

I think we’ve all heard variations of this. Work smarter not harder, 20% of your time should be spent making 80% of your income, etc. Lots of variations on this basic theme abound.

We’ve been trained to believe that the road to success is paved with 12 hour days, excessive labor (whether it be brain or body), scratching and clawing (in one sense or another), killing your competitors and other rather disparaging and black sounding metaphors.

In Linchpin, Seth Godin speaks eloquently of art, value and labor, giving a new perspective to the landscape of work and how we do it.  Instead of constantly striving for perfection, he believes in “shipping” (simply getting art-which is work- out the door), and spending less TIME creating and more VALUE in the creation.

Wall Street investors get paid outlandish sums of money for nearly no clock hours. They’re paid for ideas and guidance. And in today’s economy, that is valuable stuff.

Have you considered your clock hours lately? How much time will you spend laboring today to create value?

Instead of increasing your Clock Minutes, think about ways to increase your value in your marketplace. It’s like a magic formula. Work less-make more. And more doesn’t necessarily mean income. More means time, freedom, peace of mind, a sense of purpose and belief, a rediscovery of happiness.

Consider your Clock Minutes vs Your Value. Track your time and effort and look for ways to be more effective (valuable).  Godin reminds us “scarcity creates value”. Make sure your Clock Minutes are  “remarkable, non-linear, game-changing and artistic”.

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