Marketing to Ideal Fans: How do they buy music?

How does your demographic BUY music? Do they shop online or at a chain store. Do they purchase music in small botique stores or do they purchase at Walmart. Do they buy from itunes? Where do they discover new bands?

Answering these questions will again narrow the focus of your band business and help guide your thoughts about places to present your music, the best audience to play to, and how to navigate sources of income from performance.